Portfolio

Fourteen years making complex software usable.

I lead design in high-stakes, deeply technical enterprise software. A few projects below, told as problem, approach, and measurable outcome. Client work is mostly confidential, so these are written rather than shown.

Selected case studies 04
  1. Xceptor Head of User Experience · 2020–present

    Turning a code-driven product into a user-centred platform

    Raised company-wide design maturity from NN/g Level 2 to Level 4 in three years, with a +20-point average System Usability Scale uplift across releases and design-to-dev time cut by around 30%.

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  2. IDBS (Danaher) Lead UX Designer · 2018

    Reimagining data import for a lab inventory system

    Cut the number of steps to import inventory data by more than two-thirds. A daily workflow users had dreaded, redesigned and met with relief.

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  3. IDBS (Danaher) Lead UX Designer · 2016–2020

    Building a usability practice from zero

    Cut UI-related support tickets by more than 25% by embedding usability testing into a 20-year-old organisation, powered by a 200+ scientist research panel built on zero budget.

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  4. The AI Corporation Senior Designer & Developer · 2014–2016

    Unifying three disconnected products with a design system

    Unified three standalone products into one coherent suite, built on a design system and modular UI framework that cut front-end build time and underpinned every release that followed.

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Experience
  1. Nov 2020 – present

    Head of User Experience · Xceptor

    Built the first global UX organisation (6, UK & South Africa); raised design maturity two NN/g levels; +20-pt average SUS uplift.

  2. Nov 2016 – Nov 2020

    Lead UX Designer · IDBS (Danaher)

    Embedded usability testing into life-sciences R&D software; cut UI support tickets 25%+. Top-5% performer two years running.

  3. Nov 2011 – Sep 2016

    Senior Designer & Developer · The AI Corporation

    Real-time financial fraud prevention. Unified three products with a modular UI framework; an earlier product won the European Satellite Navigation Innovation Award.

BSc (2:1) Entrepreneurship in IT, Technology & Business, University of Surrey, 2006–2010

Specialisms

More about me → · contact@alfiesimmons.com · LinkedIn