ALFIE SIMMONS

Product & UX design

Design leadership for complex, high-stakes software.

I help teams turn dense, technical products into ones people don't need training to use, through research, design systems, and measurable usability.

Head of UX at Xceptor · Open to senior design roles
Selected writing All posts →
  1. 01
    Design strategy

    Designing agentic AI people can trust
  2. 02
    Design strategy

    Be uncomfortable with ambiguity
  3. 03
    User interface design

    The definitive guide to dialogs, popups and overlays
  4. 04
    Design strategy

    Design debt vs. tech debt: which one will kill your product first?
Selected work View portfolio →
Xceptor Head of User Experience · 2020–present

Turning a code-driven product into a user-centred platform

Raised company-wide design maturity from NN/g Level 2 to Level 4 in three years, with a +20-point average System Usability Scale uplift across releases and design-to-dev time cut by around 30%.

Read case study →