Explore case studies from 14 years of building UX teams, improving product usability, and connecting user experience with business performance across SaaS, fintech, and life-sciences platforms.
Leadership & Organisation
Building a UX Function from the Ground Up
How I established Xceptor’s first UX department- hiring, mentoring, and defining standards that transformed design from a missing capability into a strategic necessity.
Strategy & Influence
Embedding UX into Product Strategy
Integrating UX data into roadmap and OKR planning at Xceptor turned usability into a measurable business metric – redefining how the company prioritised work.
Innovation & Scale
AI-Enabled DesignOps and ResearchOps
I introduced AI-assisted workflows and a structured design operations model that cut cycle times and demonstrated how automation can amplify – not replace – design expertise.
Product Experience
Driving Product Innovation at IDBS
Through deep research with scientists across three continents, I helped simplify complex lab workflows and unified fragmented products into a single, coherent design system.
People & Growth
Building a High-Performing UX Culture
By combining structure, mentorship, and psychological safety, I created a UX team with half the company average turnover – and empowered designers to act as strategic partners across disciplines.
Design Systems & Quality
Design Systems, Accessibility, and Results
A look at the tangible outputs behind the strategy: our design system, accessibility framework, and usability dashboards that raised product quality and reduced rework across multiple releases.