Great UX teams thrive on clarity, feedback, and trust. At Xceptor, I created an environment that combined structure with autonomy. I built clear career frameworks, implemented coaching programmes, and held over 600 one-to-one sessions focused on individual growth. I worked closely with HR to integrate UX roles into the company’s wider competency model and introduced initiatives to improve psychological safety.
The result was a motivated, high-performing team with less than 7% annual turnover—half the company average. Designers now act as strategic partners to Product and Engineering, driving innovation and quality. This people-first approach proved that culture is the foundation of long-term UX maturity.